Coco Chanel: The Ultimate Fashion Marketer

During research for my presentation on Chanel, I came to a conclusion that Coco Chanel was the ultimate fashion marketer. Even after her death, the brand is protected by its strong practices and its ability to stay relevant through decades of fashion changes. One day, I was scrolling through twitter when I came across this post from CHANEL. I may be biased so I'll apologize beforehand but, I love CHANEL. Her success was due to the fact she was ahead her time design and business wise. She invited the signature CHANEL style and mdicroinfluencer marketing.

Harriet Posner states that in order for brands to create successful names for themselves they must implement a unique selling proposition. This proposition is utilized to create emphasize or be able to differentiate the specific brand, in other words, create a signature style.

CHANEL, even without Coco, is still as strict and particular about itself. They released a note of information and entreaty to (basically) everyone when it comes to misusing the name CHANEL. This is important because it's a real life application of what Posner was arguing, that having a signature style is really how you make a distinguishable and respected brand.

A story I read about how her perfume caught so much buzz proves she was a fashion marketing legend: Beginning of her fashion career as a hat designer, she wore her own designs to social events and sold to the limited socialites around her. Later in her career with CHANEL No5 she would spritz the scent as women walked by at parties so they could notice the smell and be intrigued to buy this new style of perfume. It was modern, Cologne like and clean, she created a whole other market just by the people surrounding her. Iconic.

Without showing a picture I can simply say to you "black and white tweed CHANEL suit" and you would know exactly what I'm talking about. That is power. THAT is signature style.